In my previous posts on deducing the global presence of a company from it’s social network part 1 and part 2 I presented data for Salesforce and Workday. English speakers predominantly dominated in both cases making the rest of the data statistically very small to conclusively make any decision.
When I showed a bunch of these statistics to a friend of mine, he mentioned that I missed out NetSuite. So, I gathered some data for NetSuite and found that the geographic distribution of NetSuite’s followers is completely different from the previous two I showed.
See below and notice that only 42.28% are English speaking followed by Spanish (21.35%) and Portuguese (19.97%). So, here we have 3 SAAS companies, one in CRM space, one in HCM space and another in ERP space. Only the ERP SAAS provider seems to have a lot more global presence than the others. What could be the reason for this? Not 100% sure but here are a few I can think of
- Adoption of cloud is lot more for CRM and HCM in the US than ERP
- Or, may be because a lot of manufacturing went out of the US so are the number of ERP implementations?
- Difference in retail landscape in the US vs other places