In this 8th post on Social Network Intelligence, I want to ask an interesting question. Should CEOs of the companies spend time following their corporate twitter accounts? Does it add any value to the company? Is it going to take a lot of effort?
One of the information that can be provided on the twitter profile is the url. In this post, we are going to dissect the followers data by the domain name of the url given in the followers’ profiles.
Let’s look at this information for salesforce and workday.
It can be noticed in both cases that their (co)CEOs are there on twitter and they are following their corporate accounts. In fact, among the list of people following from their respective companies, they seem to be the ones with maximum followers. Which is probably expected, after all they are the top leaders/visionaries that other want to follow. How else could you explain 34K followers and 0 friends and 1 tweet for a CEO of one of the top software companies? Given that both Salesforce and Workday are successful multi-billion dollar companies, I think it’s a good idea for the CEOs and other top management of any company to follow their corporate social network accounts.
Based on my analysis, there are companies whose CEOs are not following their corporate twitter accounts. In a few cases they were actually following but they haven’t provided the url on their profile or it points to their own website or a linkedin profile page. A word of advice for top management of companies with social network presence is to use your corporate website in your profiles to increase visibility to your company.
An interesting observation from analyzing twitter followers by their url domain is, it’s easy to figure out who are the people from your competition that’s following you. Who among your vendors, customers and other trading partners and organizations are following you. This is valuable information that for example can help in identifying potential leads, potential hires and even discover individual influencers within your domain that can perhaps help you market your products and services if you reach out to them and show them what you have.