Monthly Archives: November 2012

Why is NetSuite more globally followed than Salesforce & Workday?

In my previous posts on deducing the global presence of a company from it’s social network part 1 and part 2 I presented data for Salesforce and Workday. English speakers predominantly dominated in both cases making the rest of the … Continue reading

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Should CEOs be following their company twitter account?

In this 8th post on Social Network Intelligence, I want to ask an interesting question. Should CEOs of the companies spend time following their corporate twitter accounts? Does it add any value to the company? Is it going to take … Continue reading

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Deducing global presence from social network – part 2

In earlier post we talked about how the language of the twitter followers can be used to deduce global presence. We also discussed how it will not give a complete picture because many people may give English as their language … Continue reading

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Stacking Coupons On Top Of Existing Sales

When buying stuff online and going through the checkout process, on the billing section there is typically a Promo Code/Coupon box. I think this prompts people to start wondering if they are missing some deals. At least it does to … Continue reading

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Deducing global presence from social network

Is it possible to figure out if a company has global presence? In this post, I will try to provide some metrics that can help finding that out. One of the details that twitter users can provide about themselves is … Continue reading

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How chirpy are your twitter followers – Part 2?

This post is the continuation of the previous post on twitter followers tweet frequency. The follower of Salesforce with highest number of tweets is CodeOConduct. The follower of Workday with highest number of tweets is TechZder. And the follower of … Continue reading

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How chirpy are your twitter followers?

This is the fourth post in the series of Social Network Intelligence. In  this post, the focus is on how many tweets your followers tweet? That is, do they just have a few tweets or are they mega-tweeters? Before we … Continue reading

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Followers’ Followers Are My Followers

As the proverb goes enemy’s enemy is my friend, it doesn’t have to be that way with Social Networks. For companies spending lots of marketing money on Social Networks, one of their main goal is to amass as many followers … Continue reading

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Rate of building the Social Network

This is the second post in the series of Social Network Intelligence. Companies are spending a lot of marketing money and most companies now have a link to Facebook and Twitter just like they have links to About and Products/Solutions … Continue reading

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Social Network Intelligence

As per wikipedia, “A social network is a social structure made up of a set of actors (such as individuals or organizations) and the dyadic ties between these actors. ” These actors have several attributes and analyzing the relationships using these … Continue reading

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