How chirpy are your twitter followers?

This is the fourth post in the series of Social Network Intelligence. In  this post, the focus is on how many tweets your followers tweet? That is, do they just have a few tweets or are they mega-tweeters? Before we pour over the charts as in the other posts, let’s first understand whether you want followers to tweet too little or too much. We want followers to engage in conversations so that if they talk about us, other people who follow them will get to know about it. So, we certainly want followers who tweet reasonable number of tweets. Assuming no more than 10 a day would make them accumulate 2.61K a year ignoring the weekends. If they have been there for a few years, we are looking at up-north of 10K if they have been there tweeting for about 4 yrs.

No one likes spam. Similarly, if someone is tweeting hundreds a day, their followers probably would ignore them. At 100 tweets a day, these tweeters would have around 26K and if they have been around, by now they would have more than 100K tweets. It’s probably not worth pursuing getting followers in this range and above. So, what this means is, we want followers who have more than a thousand to less than 10 thousand give or take some.

Below we are going to see the followers distribution based on their status (tweet) counts.

In the above charts for Salesforce, they have about 2% who are in the too chirpy range and about 15% who are I live in my own nest range. The percent of followers who are in the range of 100+ to 10K- tweets are 58% (60.20-2.21).

Percent of noisy bunch seems to be similar for Workday. But the number of people not tweeting much is higher for Workday. Their ideal followers are 49.45% (51.93-2.48), about 10% less than Salesforce.

Oracle Cloud numbers are more or less similar to Workday.

Of all the 3, Workday has the highest number of 0 tweeters. These accounts are just there as the observers (Fringe anyone?). In my next post I want to analyze a little more on who are these followers who are in the top and bottom most buckets with actual names to get better insight into why we have followers in those buckets.